Jerry Del Colliano’s
MEDIA SOLUTIONS LAB
This Media Solutions Lab will help you master the rapidly
evolving changes in today’s challenging media environment. You’ll learn to handle fast paced
changes in traditional and new media, identify the skills necessary for
succeeding in the new age and generate strategies for growth. You’ll be better equipped to be a
problem solver, communicator and confident leader as you lay the groundwork for
increased enthusiasm and confidence.
The Media Solution’s Lab will show you the future and how to
acquire the skills needed to attain ambitious new goals.
learning seminar set up in modules that include discovery sessions for the most
relevant traditional and new media topics. Complimentary breakfast, lunch and breaks are included in
this fun, fascinating and inspirational program. It is a private event for registered guests only with
no vendors, pitchmen or commercially sponsored topics. And the program will not be available
by voice recording, video or webcasting during or after the event.
WHO SHOULD ATTEND
Individuals who work in radio, television, publishing, the
music industry, new media, social networking or mobile content who want to see
the future better and enhance their core skill development to achieve
WHAT YOU WILL COVER
The Most Useful New Media Secrets for 2010
Jerry’s laser sharp
forecast complete with cautions and opportunities. The one thing radio can do
right now that can make it a growth business again. The down-low on video as a revenue source. Why newspapers are best positioned to
morph into new age companies – and why they won’t, but how you could. Unlocking
the iPhone for commerce. Prepare
for Apple’s anticipated game changing “tablet entertainment device” –and how
you can prepare. Innovating
webcasting – the unseen market that you’ll see. The FM smart phone – the strategy that will succeed. Why Facebook has already peaked and
what you’ll want to get a jump on next. Late to Twitter?
Then don’t be late to the next big “Twitter” due in 2010. Plus ten more
terrestrial radio in a challenging time while simultaneously creating an
increasingly profitable hybrid of web, mobile, podcasting and social
media. The terrestrial radio
station of the future – what radio will look and sound like in one year – three
years – beyond. People Meter myths
and untold strategic secrets – how to use it to increase actual listening not
just drive-by “hearing”. Earn an
exponential increase in advertising sales by following this one simple plan
that will help you. Fiscally
responsible alternatives to voice tracking and syndication that you’ll be
compelled to try. How to hire local talent for free – and have them lined up at
the door to work for you (an innovative new way to grow rich with talent). The local advantage that is right
before your eyes. The best
choice: selling terrestrial radio
separately or together with new media – you’ll see all the evidence. What is more important than pay (pay is
fourth) to fire up your team? Do
you know? You will.
Think Like Apple
Don’t risk your
career or investment developing something great that consumers do not
need. Master the market using the
same generational media techniques Apple CEO Steve Jobs uses. See why radio, TV, music and publishing
companies continually misread what consumers will support and how to avoid
making that mistake. Improve your success
rate by 75 to 100%. Learn it, then
go home and teach it to your team.
The ultimate way to harness Millennials, a generation of changemakers
who influence not only their peers but older audiences as well.
Successful Selling in the New Age of Media
simultaneous streams of cash flow from both traditional and new media. Solutions to rate cutting – the
antidote will be in your hands.
Putting a lock on your 25 best advertisers – gain their commitment
through an innovative new strategy.
Locking out your competitors – protect yourself from rate erosion. Mastering the sale of new media – be
ready when the buyer is more in the dark than the seller. Master ancillary forms of sponsorship
that can provide more off-air revenue than you ever dreamed. The hot button that most media
companies don’t know (or don’t use)
that make account reps go on a selling spree.
30 Days to a Podcasting Franchise
Jerry shares how he
helps entrepreneurs build moneymaking podcasts. How to grow an audience in a few well thought out easy
steps. Generate revenue from
ancillary forms of sponsorship beyond traditional radio commercials. A game plan for making sales
calls. Managing your new
business. Why podcasting content
must be and sound different from radio.
Overcoming the biggest obstacle:
getting podcasting fans so addicted that they return each day. Leave with a blueprint of how you can
start one or a hundred and one new revenue rich podcasts.
Unique Secrets to Your Best Webcasting Ever
are forecast to grow at least 20% in 2010! 24/7 streams aren’t the only things you can do online. Make money leasing web content to
advertisers – we’ll show you how.
Managing costly rights fees.
Easy ways to monetize webcasting to make a profit. Latest intelligence on using social
networking to build audiences.
Secrets of utilizing short-form content on streaming sites. Why online terrestrial radio does so
poorly but what one change could
jump-start it instantly. New applications
for “local” streaming. The
powerful way to handle webcasting royalty fees and why you’ll never complain as
competitors continue to pay them.
It’s all explained here.
Instant Money By Helping Advertisers Do-It-Themselves
Jerry predicts more
and more big advertisers will cut out media middlemen and go directly to their
consumers in the next few years. Track and get in on this trend early as
advertisers learn to build their own.
How Reebok and other big marketers are going directly to consumers. Why the Internet and mobile space makes
it possible. How to stake out a
claim in DIY media whether you work for a traditional media company or for
yourself. Come away with a
game plan for this lucrative new business – it will emerge quickly and build
rapid momentum, but you’ll see it coming and be there – prepared.
3 New Technology Businesses You Can Start the Next Day
Start these “local”
new media businesses that have great advertiser appeal. We’ll name names and show you how. Low cost audio/video and text projects
that you can operate or sell to media companies. Each one passes the litmus test of cooperating with
emerging technology and changing sociology. One start up shows you how to build an Internet radio
station for a radio advertiser, but you own it and run it. They lease it. How to pitch
the idea and own it forever. And
an audio idea that requires zero start-up money and a phone call to a hot
prospect. Sell100 two-minute
broadcasts a day and make lots of money – you’ll learn how. And we’ve got some revenue generators
built around apps and music discovery. If you miss it, you’ll miss a lot.
Growth Opportunities in Publishing
The three things
publishers can do to pull themselves out of their circulation and revenue free
fall. Jerry believes publishing
companies are ideally positioned to provide local content instead of trying to
cram a newspaper into a laptop.
Study the three and start working them the next day. You’ll learn why they work, why they
will grow virally and how to use the “publishing advantage” over competitors or
wannabe startups. What publishers
can do for free and what consumers will pay for. Resolving the conflict between print and online. How to recharge your employees to crave
the future of publishing.
Rebuilding credibility and rapport with print advertisers in the new
age. You’ll see more clearly the
new definition of local and cash in.
Free vs. Paid
Paid models are
being tried by some big media companies in 2010, but will they work? What you need to consider as you keep
an eye on this. Is Rupert Murdoch
right or Chris Anderson’s “Free”? (Hint:
neither). Can record labels expect consumers to
pay monthly fees for streaming music such as Spotify? (Hint: not likely,
but we’ll show what may have the most traction with consumers). Can you imagine a radio station
charging listeners for content? We
can and will explain how radio execs missed this one thing that would start
paying off tomorrow. Without
getting up-to-date on free vs. paid, media companies might as well sit out the
digital revolution – but you won’t have to.
Master Mobile Content
Learn what content
consumers prefer on their mobile devices and how to give it to them. Monetizing, marketing and distributing
new mobile content. Jerry
believes any radio, TV or publishing company that still wants to be around in
five or ten years will have to enter the mobile content business. The importance of knowing the
pros and cons of the increasingly short-attention span consumer. The difference between selling through
broadcasting and closing the sale by leading mobile fans directly to the
product and/or service. How
to generate sellable mobile ideas.
Innovative ways to keep the costs down especially in the beginning. Celebrate mobile success with dollars.
Emerging Trends of Social Networking
MySpace and Twitter. Why MySpace
started its decline and Facebook has yet to cash in. Everybody uses social networking but no one has really
harnessed its moneymaking potential.
Solving the fickle young social networking consumer. Track the next Twitter that may even be
bigger, better and have more traditional and new media advantages. We’ll name names and show you how to
experiment with it. Why treat
social networking as an add-on when one big adjustment can be made to unleash
its full audience and revenue potential. You
won’t be making that mistake.
The new skill sets
you’ll have to have to be relevant in the new age of media. Easy ways to reinvigorate your career
and upgrade your ability to manage at a time of traditional and new media
ways to take your skills and abilities to the next level. Inspire others. Refresh your leadership abilities. The prescription for managing young
people who do not respond to old world management techniques. The personal
secrets of managing in the new age.
Jerry’s unique way to help you transition from traditional to new media
– you’ll get homework and can even follow-up with him from home. This is an eye-opener for
rediscovering your marketable skills for the new age.
Brainstorm the Next Media Growth Business
Participate in a
group-think process developed by Jerry as a USC professor. We will actually create and
invent new media businesses together.
You’ll want to take these ideas home and build on them.
with Jerry on What's Ahead
Jerry’s experience in television, radio, publishing,
business and as a university professor makes The Media Solutions Lab rich with
content and unconventional.
The best money you’ll ever invest will pay personal dividends
in the years ahead.
Register in left-hand column above
On-Site Hotel Specials:
- The Westin Kierland hotel in Scottsdale has now
reduced the price of staying on-site for the upcoming Media Solutions Lab to $259 for weekdays. This is a result of registration activity.
- If you have already
registered at the Westin Kierland at a rate higher than $259 per night, you can
call (480) 624-1348 and request the "social catering rate" for Jerry
Del Colliano's Media Solutions Lab. Caution: do not cancel your
current reservation confirmation until the Westin issues you a new confirmation
at the $259 rate.
- If you are staying elsewhere
for the event and would like to stay on-site at the Westin Kierland Scottsdale,
call (480) 624-1348 and request the "social catering rate" for Jerry
Del Colliano's Media Solutions Lab. Once you have a Westin confirmation
at the $259 rate, you may cancel your offsite reservation.
- You always have the option
of checking this handy hotel reference site to monitor the best rates at other nearby properties and act appropriately -- click here.
- Some registrants who have
decided to stay longer and enjoy 70 degrees and sunny this cold winter have
asked for a special Westin promotion in which you pay the standard going rate
for the first night and then the last two digits of the year of your birth for
the additional two nights -- so if you were born in, say, 1962 -- the second
and third nights would cost $62 per night.
- You have the option of
using Starwood points to reduce the rates further.
For a variety of nearby hotel choices, click here.
Shop for discounts at Travelocity, click here.